UFC Sold for $4B

Ultimate Fighting Championship has reportedly been sold for $4 billion. The announcement is expected to be made on Monday. The group of private investors looking William Morris Endeavour,  International Management Group, private equity group MSD and global investment firm KKR.

Dana White is expected to stay on as president, however current chairman Lorenzo Fertitta is expected to step down, where he and his brother, Frank Fertitta will remain minority owners in the company.


Rumours of a sale of UFC began in May, with multiple private companies interested in buying the popular fighting company.

With the $4B sale, this would come as the largest franchise sale in sports history.

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